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The Exhibition showcase the work of Sagmeister & Walsh studio, an international trendsetter in the field of visual communication, specializes in the transmission of information, messages, emotions and ideas by means of visual tools. The study of visual communication is concerned with ways of observing and viewing the world, and with how visual metaphors and images anchored in cultural knowledge contribute to both the construction and the interpretation of reality. The gaze interpreting the image is never innocent, since it encompasses an entire worldview.
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