Design for the graduate exhibition of the Faculty of Design at HIT, Holon Institute of Technology. Design together with Adam Sessler

The visual identity is built around a rough, bold black and white lettering system that embraces a wild, anti-typographic approach. A bilingual alphabet was developed as a flexible set of letterforms, intentionally resisting conventional forms and structures.

The system allows the designers to treat letters as amorphic, stain-like shapes, graphic matter rather than fixed symbols. The typography functions as an expressive presence rather than a purely linguistic one.